AI between Technology and Transformation
Artificial intelligence, not as hype, but as a technological turning point that changes how companies act and decide.
«Die KI-Revolution im Unternehmen. Warum künstliche Intelligenz kein Trend, sondern eine Notwendigkeit ist.» Co-author Christian Huser. Published 2025.
AI has outgrown its early days. After whole industries were hit to the core, the thinking of many business owners has shifted. To stay competitive, putting AI to work in earnest is no longer optional.
In my consulting work it quickly became clear how deep you have to look to really grasp the effects and the options for acting. So out of my own experience, countless conversations with business owners and a lot of research, a thorough book took shape, written together with my co-author Peter Krause. Plenty of real-world examples show the immense potential of this technology, and its risks as well.
We show how small and mid-sized companies use AI successfully today. Real applications from marketing, customer service, sales and production. This makes AI visible as the basis for genuine business strategies, not just an efficiency gain.
Writing it made something clear to us authors too: AI alone isn't enough. It needs human instinct and experience to decide well what is worth doing and what isn't.
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